250,000 Melbourne Residents Now Eligible for Drone Delivery
Alphabet drone delivery arm Wing launches its largest distribution area yet in Australia, with thousands eligible for delivery through the DoorDash app.
Melbourne residents, check your DoorDash app—you could make your food fly.
Wing, the drone delivery venture of Google parent Alphabet, on Wednesday announced it is expanding to Melbourne and the Australian state of Victoria along with its food delivery partner. More than 250,000 residents can now order food, drinks, and household items by drone, straight to their backyard, directly through the DoorDash app.
Melbourne is not the first market Wing and DoorDash have targeted, and it is unlikely to be the last. The partners began offering the service in the Brisbane suburb of Logan in 2022 and in March expanded to Christiansburg, Virginia, in partnership with Wendy’s.
Wing’s delivery area in Melbourne, however, is its largest yet in Australia, covering 26 suburbs in the east of the city. The larger size was enabled via regulatory approvals from the country’s leadership.
The service will also feature the company’s highest pilot-to-aircraft ratio to date, with a single pilot assigned to monitor up to 50 drones at a time, three times more than previously permitted. The increase was approved, Wing said, because the company has been able to demonstrate the safety of its service over five years of operation in the country.
The drones cruise at roughly 65 mph (56 knots) at an altitude of about 200 feet, and all flights are preplanned by an automated system. They can continue flying in light rain or even snow. The DoorDash app will provide customers with a countdown clock to collect their delivery, which, as FLYING saw firsthand, is accurate down to the second.
Partnering with DoorDash is part of Wing’s strategy of direct integration. The company uses tools such as automation and autonomous drone loaders to streamline the order and delivery process on the merchant’s end, while the customer gains easy access to the service through one of the world’s largest food delivery platforms. DoorDash, for its part, has also not been shy about its use of autonomy.
Separately, Wing announced an expansion of its service in the Dallas-Fort Worth metro area of Texas with partner Walmart. The companies added two new Walmart locations to their network, expanding it to six stores covering more than a dozen neighborhoods.
The drone delivery provider is also looking to get into healthcare through a collaboration with the U.K.’s Apian. The firms recently partnered with a collection of Irish companies to launch a healthcare drone delivery trial, including 100 flights per week of medical supplies and devices to Irish hospitals.
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